
Welcome to AR-VR Hub
Here we explore ways to use Extended Reality and Metaverse for creative industries, tourism, health and education.

Our Focus
Extended Reality (XR) and the Metaverse are increasingly important technologies with the power to reshape industries.
We work with organisations and industries to understand and exploit the potential of these technologies to transform their operations and services.
Check out our blog

The AR Cloud – Navigating Metaverse Augmentation Technologies for Enhanced Co-creation of Value within Services
A new research article has been published in the Journal of Service Research, co-authored by…

Professor Timothy Jung named among world’s top 1% most influential researchers
Professor Timothy Jung, Director of the Creative AR VR Hub at Manchester Metropolitan University, has…
