1. Lee, J., Jung, T., tom Dieck, M.C., García-Milon, A., & Kim, C.S. (2025). Affordance, digital media literacy, and emotions in virtual cultural heritage tourism experiences. Journal of Vacation Marketing.
  2. tom Dieck, M., Krey, N., & Cranmer, E. (2025). The value of augmented reality: exploring hedonic and utilitarian augmented reality experiences. Internet Research.
  3. Jung, T., tom Dieck, M.C., Jeong, S.C., Kim, S.H., Sahl, D., & Kim, S.J. (2025). Preface. Springer Proceedings in Business and Economics.
  4. Alkhalifah, E., Hammady, R., Abdelrahman, M., Darwish, A., Cranmer, E., Al-Shamaileh, O., Bourazeri, A., & Jung, T. (2025). Virtual Reality’s Impact on Tourist Attitudes in Islamic Religious Tourism: Exploring Emotional Attachment and VR Presence. Human Behavior and Emerging Technologies, 2025(1).
  5. Pantelidis, C., tom Dieck, M., Jung, T., Smith, P., & Miller, A. (2024). Place attachment theory and virtual reality: the case of a rural tourism destination. International Journal of Contemporary Hospitality Management, 36(11), pp. 3704–3727.
  6. Bae, S., Jung, T., Cho, J., & Kwon, O. (2024). Effects of meta-human characteristics on user acceptance: from the perspective of Uncanny Valley theory. Behaviour and Information Technology, 44(4), pp. 731–748.
  7. tom Dieck, M., Cranmer, E., Prim, A., & Bamford, D. (2024). Can augmented reality (AR) applications enhance students’ experiences? Gratifications, engagement and learning styles. Information Technology and People, 37(3), pp. 1251–1278.
  8. Taylor, A., tom Dieck, M.C., Jung, T., Cho, J., & Kwon, O. (2024). XR and mental wellbeing: state of the art and future research directions for the Metaverse. Frontiers in Psychology, 15.
  9. Jung, T., Cho, J., Han, D.I.D., Ahn, S.J.G., Gupta, M., Gopal, D., Heo, C.Y., Loureiro, S.M.C., Sigala, M., Trunfio, M., Taylor, A., & tom Dieck, M.C. (2024). Metaverse for service industries: Future applications, opportunities, challenges and research directions. Computers in Human Behavior, pp. 108039–108039.
  10. tom Dieck, M.C., Jung, T., Lee, H., & Chung, N. (2024). Social presence and experience economy: the effects of augmented and virtual reality in museums. International Journal of Mobile Communications, 23(1), pp. 85–109.
  11. Dwivedi, Y.K., Kshetri, N., et al. (2023). Exploring the Darkverse: a multi-perspective analysis of the negative societal impacts of the Metaverse. Information Systems Frontiers, 25(5), pp. 2071–2114.
  12. Cranmer, E.E., tom Dieck, M.C., & Jung, T. (2023). The role of augmented reality for sustainable development: Evidence from cultural heritage tourism. Tourism Management Perspectives, 49, p. 101196.
  13. Hwang, K., tom Dieck, M.C., Jung, T., & Kwon, O. (2023). The influence of virtual reality on the experience of religious cultural heritage content. Internet Research, 34(4), pp. 1198–1218.
  14. tom Dieck, M., Cranmer, E., Prim, A., & Bamford, D. (2023). The effects of augmented reality shopping experiences: immersion, presence and satisfaction. Journal of Research in Interactive Marketing, 17(6), pp. 940–958.
  15. Krey, N., tom Dieck, M., Wu, S., & Fountoulaki, P. (2023). Exploring the influence of touch points on tourist experiences at crisis impacted destinations. Journal of Travel Research, 62(1), pp. 39–54.
  16. Rauschnabel, P.A., Babin, B.J., tom Dieck, M.C., Krey, N., & Jung, T. (2022). What is augmented reality marketing? Its definition, complexity, and future. Journal of Business Research, 142, pp. 1140–1150.
  17. Cranmer, E., Urquhart, C., tom Dieck, M.C., & Jung, T. (2021). Developing augmented reality business models for SMEs in tourism. Information and Management, 58(8), p. 103551.
  18. Jung, T., Bae, S., Moorhouse, N., & Kwon, O. (2021). The Impact of User Perceptions of AR on Purchase Intention of Location-based AR Navigation Systems. Journal of Retailing and Consumer Services, 61, p. 102575.
  19. Kuyt, K., Park, S.H., Chang, T.P., Jung, T., & MacKinnon, R. (2021). The use of virtual reality and augmented reality to enhance cardio-pulmonary resuscitation: a scoping review. Advances in Simulation, 6.
  20. tom Dieck, M., & Han, D. (2021). The role of immersive technology in customer experience management. Journal of Marketing Theory and Practice, 30(1), pp. 108–119.
  21. Yin, C.Z.Y., Jung, T., tom Dieck, M.C., & Lee, M.Y. (2021). Mobile augmented reality heritage applications: Meeting the needs of heritage tourists. Sustainability, 13(5).
  22. tom Dieck, M., Tom Dieck, D., & Jung, T. (2021). Exploring usability and gratifications for virtual reality applications at festivals. Event Management, 25(6), pp. 585–599.
  23. Jung, T., Claudia Tom Dieck, M., Lee, H., & Chung, N. (2020). Relationships among beliefs, attitudes, time resources, subjective norms, and intentions to use wearable augmented reality in art galleries. Sustainability, 12(20), p. 8628.
  24. Lee, H., Jung, T., tom Dieck, M., & Chung, N. (2020). Experiencing immersive virtual reality in museums. Information and Management, 57(5).
  25. Cranmer, E.E., tom Dieck, M.C., & Fountoulaki, P. (2020). Exploring the value of augmented reality for tourism. Tourism Management Perspectives, 35, p. 100672.
  26. Jung, T., tom Dieck, M., Lee, H., & Chung, N. (2020). Moderating role of long-term orientation on augmented reality adoption. International Journal of Human-Computer Interaction, 36(3), pp. 239–250.
  27. Olya, H., Jung, T., tom Dieck, M., & Ryu, K. (2020). Engaging visitors of science festivals using augmented reality: Asymmetrical modelling. International Journal of Contemporary Hospitality Management, 32(2).
  28. Bae, S., Jung, T., Moorhouse, N., Suh, M., & Kwon, O. (2020). The Influence of Mixed Reality on Satisfaction and Brand Loyalty in Cultural Heritage Attractions: A Brand Equity Perspective. Sustainability, 12(7).
  29. Han, D.I.D., Tom Dieck, M.C., & Jung, T. (2019). Augmented reality smart glasses (ARSG) visitor adoption in cultural tourism. Leisure Studies, 38(5), pp. 618–633.
  30. Han, D., Jung, T., & tom Dieck, M.C. (2019). Translating tourist requirements into mobile AR application engineering through QFD. International Journal of Human-Computer Interaction, 35(19), pp. 1842–1858.
  31.  Han, D., tom Dieck, M.C., & Jung, T. (2019). Wearable augmented reality adoption in cultural tourist attractions. Leisure Studies. 
  32. Moorhouse, N., tom Dieck, M.C. & Jung, T. (2019). An experiential view to children learning in museums with Augmented Reality, Museum Management and Curatorship.  
  33. Han, D. & tom Dieck, M.C. (2019). Calling for User-Centric VR Design Research in Hospitality and Tourism. Hospitality & Society. 9(2),
  34. Han, D., Jung, T. & tom Dieck, M.C. (2019). Translating Tourist Requirements into Mobile AR Application Engineering through QFD, International Journal of Human–Computer Interaction. 
  35. M. Kim, CK. Lee, T. Jung (2019). Exploring Consumer Behavior in Virtual Reality Tourism Using an Extended Stimulus-Organism-Response Model. Journal of Travel Research. 
  36. M. Bastiaansen, X. Lub, O. Mitas, T. Jung, M. Passos Acenção, et al. (2019). Emotions as Core Building Blocks of an Experience. International Journal of Contemporary Hospitality Management. 31(2), pp.651-668. 
  37. Tom Dieck, M.C., Jung, T., & Rauschnabel, P.A. (2018). Determining Visitor Engagement through Augmented Reality at Science Festivals: An Experience Economy PerspectiveComputers in Human Behavior, 82, 44-53.
  38. Tussyadiah, I., Wang, D., Jung, T. & tom Dieck, M.C. (2018). Virtual Reality, Presence, and Attitude Change: Empirical Evidence from TourismTourism Management. 66, 140-154.
  39. Tom Dieck, D., tom Dieck, M.C.,Jung, T. & Moorhouse, N. (2018). Tourists’ virtual reality adoption: an exploratory study from Lake District National ParkLeisure Studies. 37(4), 371-383.
  40. Jung, T., Lee, H., Chung, N. & tom Dieck, M.C. (2018). Cross-Cultural Differences in Adopting Mobile Augmented Reality at Cultural Heritage Tourism Sites. International Journal of Contemporary Hospitality Management. Vol. 30(8).
  41. Jung, T., tom Dieck, M.C., & Chung, N. (2018).The Effect of Interaction and Ubiquity on Trust, Benefits, and Enjoyment and the continued social media usage intentions. International Journal of Contemporary Hospitality Management. Vol. 30(7).
  42. Tom Dieck, M. C., Fountoulaki, P., and Jung, T. (2018). Tourism Distribution Channels in European Island Destinations. International Journal of Contemporary Hospitality Management (IF: 3.196) (Accepted)
  43. Rauschnabel, P.A., Rossmann, A. and tom Dieck, M. C. (2017). An adoption framework for mobile augmented reality games: The case of Pokémon Go, Computers in Human Behavior. Vol.76, pp. 276–286. DOI: 10.1016/j.chb.2017.07.030
  44. Tussyadiah, I., Jung, T. and Tom Dieck, M. C. (2017). Embodiment of Wearable Augmented Reality Technology in Tourism Experiences, Journal of Travel Research (IF: 4.564). DOI:10.1177/0047287517709090
  45. Jung, T. and Tom Dieck, M. C. (2017). Augmented Reality, Virtual Reality and 3D Printing for the Co-Creation of Value for the Visitor Experience at Cultural Heritage Places, Journal of Place Management and Development.  Vol. 10(2), pp. 140-151. DOI: 10.1108/JPMD-07-2016-0045
  46. Tom Dieck, M. C. and Jung, T. (2017). Value of Augmented Reality at Cultural Heritage Sites: A Stakeholder Approach, Journal of Destination Marketing & Management. Vol. 6, pp. 110-117. (IF: 1.556) DOI: 10.1016/j.jdmm.2017.03.002
  47. Moorhouse, N., Tom Dieck, M. C. and Jung, T. (2017). Augmented Reality to Enhance the Learning Experience in Cultural Heritage Tourism: An Experiential Learning Cycle Perspective, e-Review of Tourism Research. Vol 8, pp. 1-5.
  48. Cranmer, E., Tom Dieck, M. C. and Jung, T. (2017). The Value of Augmented Reality from a Business Model Perspective, e-Review of Tourism Research. Vol 8, pp. 1-5.
  49. Tom Dieck, M. C., Jung, T., Kim, W. and Moon, J. (2017). Hotel Guests’ Social Media Acceptance in Luxury Hotels, International Journal of Contemporary Hospitality Management. Vol. 29(1), pp. 530-550. (IF: 3.196) DOI: 10.1108/IJCHM-10-2015-0552
  50. Han, D., Tom Dieck, M. C. and Jung, T. (2017). User Experience Model for Augmented Reality Applications in the Urban Heritage Tourism, Journal of Heritage Tourism. DOI: 10.1080/1743873X.2016.1251931
  51. Tom Dieck, M. C., Jung, T., and Tom Dieck, D. (2016). Enhancing Art Gallery Visitors’ Learning Experience Using Wearable Augmented Reality: Generic Learning Outcomes Perspective, Current Issues in Tourism (IF: 1.733) DOI: 10.1080/13683500.2016.1224818.
  52. Tom Dieck, M. C., Jung, T. and Han, D. (2016). Mapping User Requirements for the Wearable Smart Glasses Augmented Reality Application, Journal of Hospitality and Tourism Technology. Vol. 7(3), pp. 230-253 DOI: 10.1108/JHTT-09-2015-0036
  53. Tom Dieck, M. C. and Jung, T. (2016). Value of Augmented Reality to Enhance the Visitor Experience: A Case Study of Manchester Jewish Museum, e-Review of Tourism Research. Vol 7, pp. 1-5.
  54. Tom Dieck, M. C. and Jung, T. (2015, Online First). A Theoretical Model of Augmented Reality Acceptance in Urban Heritage Tourism, Current Issues in Tourism. (IF: 1.733)  DOI: 10.1080/13683500.2015.1070801
  55. Jung, T., Chung, N. and Leue, M. (2015). The Determinants of Recommendations to Use Augmented Reality Technologies – The Case of a Korean Theme Park, Tourism Management. Vol. 49, pp. 75-86 (IF: 4.707) DOI: 10.1016/j.tourman.2015.02.013
  56. Jung, T., Lee, J., Yap, M. and Ineson, E. (2015). The Role of Stakeholder Collaboration in Culture-led Urban Regeneration: A Case Study of the Gwangju Project, Korea, Cities. Vol. 44, pp. 29-39 (IF; 2.449) DOI: 10.1016/j.cities.2014.12.003
  57. Leue, M., tom-Dieck, D. and Jung, T. (2014). A Theoretical Model of Augmented Reality Acceptance, e-Review of Tourism Research. Vol. 5, pp. 1-5.
  58. Jung, T. and Han, D. (2014). Augmented Reality (AR) in Urban Heritage Tourism. e-Review of Tourism Research. Vol. 5, pp. 1-5.
  59. Leue, M., Jung, T. and Knowles, T. (2013). Social Media Marketing in Selected UK Hotels, e-Review of Tourism Research.  
  60. Jung, T., Ineson, E. and Green, E. (2013). Online Social Networking: Relationship Marketing in UK Hotels, Journal of Marketing Management. Vol. 29 (3-4), pp. 393-420. DOI:10.1080/0267257X.2012.732597